TNT Energy Drink backs athletes who live on adrenaline — skateboarders, fighters. I took that world and built it into the aisle.
Instead of a single unit, I designed five cooler models on one structural system: quarter-pipe geometry, a shared visual language, and different footprints for different store formats. Twenty units of each went into production — 100 coolers placed in cities across Brazil.
The stopping power is in the shape. The skate reference lands with the young shopper before a single word is read, and the cold product sits exactly where the impulse happens. Sell-out rose more than 30% against standard shelf placement in the previous period.
Product Design
